THE M was introduced to the public for the first time at the NORTHMODERN fair in Copenhagen, Denmark. The response was overwhelming and we had meetings with a lot of potential clients.
People loved that THE M can be transformed according to mood, lifestyle and need. The fact that you can use it as a couch, a daybed, a lounge chair or outside on the terrace intrigued a lot of people. That it can also be used as a cozy and elegant headboard was also a big hit among the people that came by our stand.